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Apa bedanya SEO dengan SEM dan PPC?

April 20, 2023

Jika Anda baru memulai bisnis online atau memperluas jangkauan bisnis Anda ke dunia digital, Anda mungkin sudah familiar dengan singkatan SEO, SEM, dan PPC. Tiga elemen penting ini adalah bagian dari strategi pemasaran online. Namun, apakah Anda tahu perbedaannya? SEO (Search Engine Optimization) adalah strategi untuk meningkatkan peringkat situs web Anda di mesin pencari seperti Google. Ini melibatkan mengoptimalkan konten Anda, memperbaiki tautan Anda, dan mengoptimalkan halaman Anda sehingga mudah diakses oleh mesin pencari. Tujuannya adalah untuk membuat situs web Anda muncul di halaman pertama hasil pencarian organik di mesin pencari. Di sisi lain, SEM (Search Engine Marketing) adalah strategi pemasaran online yang mencakup penggunaan SEO dan iklan berbayar. Dalam SEM, pengiklan membayar mesin pencari seperti Google untuk menempatkan iklan mereka di atas hasil pencarian organik atau di sebelahnya. Hal ini memungkinkan situs web Anda muncul di atas hasil pencarian organik dan men

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